"The Global 2-In-1 Laptop Market was valued at USD 8,882 million in 2018 and it is expected to reach more than USD xx million by 2025, likely to grow at a CAGR of 6.2 % during the forecast period."
2-in-1 laptops are also known as convertible laptops or Hybrid laptops which are designed to function as a laptop as well as a tablet. It is a portable computer that shares similar characteristics of a laptop and a tablet. These laptops are manufactured keeping the versatility factor in mind, according to the preferences of the User.
With the decline in the traditional tablet segment in the consumer market, the corporate market is showing tremendous growth in the adoption of detachable notebooks or 2-in-1 laptops. The major benefit that detachable notebooks provide is the mobility and the ability to perform dual functions of a laptop and a tablet.
Global 2-in-1 Laptops saw tremendous growth in the future. The high demand for personal computing devices and heavy investment in the R&D sector by the key companies is boosting the2-in-1 Laptop market. Enterprises play a vital role in market growth as more and more companies are shifting their technological business aspects from traditional to modern. The concept of Bring Your Own Device (BYOD) is one of the major factors supporting the 2-in-1 laptop market growth. The advancements in the display technology have led the laptops manufacturers to come up with sleeker and more efficient laptops and tablets that can benefit both the consumers and business users.
However, the advancements in smartphones are expected to make inroads in sales of laptops during the forecast period. Smartphones offer several benefits over laptops, including low price, portability, long-lasting battery life, increased storage, advanced features such as camera, GPS, mobile payments, music, location-based advertising, internet access, and smooth communication. This is prompting consumers to opt for smartphones.
Business users are increasingly adopting 2-in-1 laptops
Original Equipment Manufacturers (OEMs), such as Dell, HP Development Company, L.P., and Lenovo, manufacture laptops particularly for business purposes because both small and large companies nowadays require robust 2-in-1 laptops for various tasks such as coding and programming, presentations, graphics design, and document editing. Moreover, numerous businesses either adopt a policy called Bring Your Own Device (BYOD) when it comes to hardware or still follow the standard practice of providing employees with primary devices such as laptops.
In addition, business laptops have a rough design, wide-screen displays, superior graphics, faster processors, and enhanced connectivity options. They are reasonably priced and have a long lifespan. Owing to these factors, business types counted for the leading share in the market in 2018.
Furthermore, rising demand for gaming laptops among youths and professional gamers are bolstering the market growth. Moreover, the growing popularity of augmented reality and virtual reality is estimated to play an important role in augmenting the demand for gaming segment during the forecast period
Online channel is expected fastest growth during the forecast period
The rapid growth in the e-commerce industry has led several manufacturers in the hybrid laptop market to expand their distribution channel by operating online which would allow them to expand their geographical reach. E-commerce industry sales grew from USD2.93 trillion in 2018 to USD3.46 trillion online in 2019.
With the growing e-commerce industry, online laptop sales are also increased. Amazon and Dell ranked as the top online retailers for laptop sales. However, the electronic store segment accounted for the major market segment due to high consumer preference to examine physically the laptops and its features before purchasing.
North America expected to dominate the 2-in-1 Laptop market
Europe and North America, together, accounted for more than 50.0% of the overall market value in 2018, North America is the fastest growing and largest region in this market. The dominance of the North American region is mainly due to the increased demand from the end-user industry such as hospitality, professional photographers and videographers. HP Inc. (US), Asus (Taiwan), Dell Technologies (US), Microsoft Corporation (US) are some of the leading players present in the North American market.
However, the sales of the device in the Asia Pacific is projected to rise at the highest CAGR in terms of revenue over the forecast period. Government policies aimed at reducing import duties levied on spare parts are poised to positively influence the market in this region. Moreover, increasing government initiatives such as Make in India, Made in China 2025, and Digital India, along with increased foreign direct investments in retail and e-commerce, are likely to boost 2-in-1 laptop sales in the region.
The global 2-in-1 Laptop market consists of various global, regional, and local service providers that are continuously evolving to enhance their market position. Players in the 2-in-1 Laptop market are focusing on improving their services and expanding into the underdeveloped and developing economies.
In Jan 2018, Toshiba Corp launched its line of business-class mobile computing solutions featuring the latest 8th generation Intel® Core™ vPro™ processors. The Portege X20W laptop is a convertible 2-in-1 laptop featuring a 12.5-inch display and offers the functionality of a laptop and tablet combined together and powered by the latest 8th generation Intel® Core™ vPro™ processors with windows 10. The laptop is 15.4 mm thin and 360 degrees hinge in order to flexibility in terms of usage.
Some of the major players in the global 2-in-1 laptop market are Samsung Electronics Co., Ltd. (South Korea), HP Inc. (US), Asus (Taiwan), Dell Technologies (US), Microsoft Corporation (US), Lenovo Group (China), Sony Corporation (Japan), Acer Incorporated (Taiwan), Toshiba Corp. (Japan).
Global 2-in-1 Laptop Market Segment:
The Global 2-in-1 Laptop market is segmented based on Screen size, End-Use, distribution channel, and geography:
2-in-1 Laptop Market, By Screen Size
Up to 10.9"
11" to 12.9"
13" to 14.9"
15.0" to 16.9"
17.0” or More
2-in-1 Laptop Market, By End-Use
2-in-1 Laptop Market, By distribution channel
2-in-1 Laptop Market, By Geography
Middle East and Africa