"In 2018, The Global Anti-Counterfeit Packaging Market Was Valued At US$ 103.67 Billion And Expected To Witness a CAGR Of 10.8% During The Forecast Period (2019-2027)."
The anti-counterfeit packaging market is majorly driven by rising government laws & regulations and the focus of manufacturers on product protection. Rising demand from developing industrial markets and growth of different industries such as healthcare, food & beverage, electronics, personal care, consumer durables, and others is expected to enhance the market growth in years to come.
An increase in the number of counterfeit products and improved anti-theft measures are anticipated to enhance market growth during the forecast period. The introduction of various government regulations such as the European Union Commission’s serialization & labeling measures and the Anti-counterfeiting Trade Agreement by the U.S. is expected to positively support the market growth during the forecast period.
In addition, the adoption of advanced technology for product tracking to reduce consumer health risk is anticipated to enhance the market growth. Rising need to minimize infringement and counterfeiting for secure packaging is projected to drive the market growth in years to come. Increasing demand for anti-counterfeit packaging products from emerging markets such as India, China, Brazil, Indonesia is expected to further drive the market throughout the forecast period.
Barcodes Accounted For The Highest Share Of XX% In Global Anti-Counterfeit Packaging Market In 2018.
The barcodes segment accounted for major share owing to the preference of barcodes for brand safety in nearly all industries and especially in the cosmetics & personal care industry. Numerous benefits of barcodes including less total cost of possession, integrate product lines, difficult to copy and others are expected to further support the market growth.
On the contrary, the RFID segment is anticipated to expand at the fastest rate owing to the wide application of the aforementioned technology in different industries such as pharmaceuticals, construction, automotive, food & beverage, chemical, and others. The RFID technology has various benefits include combat fraud, track temperature, product safety, monitor spoilage, and others, which is anticipated to further enhance market growth during the forecast period.
By End-Use, Pharmaceuticals & Healthcare Expected To Expand With The Fastest CAGR Over The Forecast Period (2019-2027).
The rapid growth of the pharmaceuticals & healthcare industry and increased safety concerns among all age groups are the major factors for the fastest growth of the segment in years to come. Growing counterfeiting activities in the manufacturing of healthcare products and rising demand for product labeling & differentiation is anticipated to further drive the segment growth throughout the forecast period. To protect the pharmaceutical products from illicit crimes, the manufacturers are inclined towards anti-counterfeit packaging, which is expected to enhance the segment growth over the forecast period.
Growth Prospects Of Anti-Counterfeit Packaging Are High In Asia Pacific
In 2018, North America has the highest share in the market and contributed to nearly 38% of the global market share in the same year. Increased concentration on developing sustainable protection options is the major reason for the dominance of the region. A surge in consumer demand for transparency is one of the key reasons for the dominant position of North America. Rising demand for food, healthcare, electronics, and cosmetics product is another factor expected to drive regional growth.
Asia Pacific is anticipated to grow with the highest CAGR during the forecast period. Developing nations of the Asia Pacific such as China and India is expected to drive the market in the region. The rapid growth of food & beverage and pharmaceutical & healthcare industry in the region is projected to drive the market in the Asia Pacific. Increasing manufacturing activities in the Asia Pacific is anticipated to support the growth in the region.
Global Anti-counterfeit Packaging Market is very modest with the presence of a large number of global and local/regional manufacturers. CCL Industries Inc., DuPont, AlpVision S.A, Authentic, Inc., Applied DNA Sciences Inc., Savi Technology, Inc., Avery Dennison, 3M Company, and Zebra Technologies Corporation are some key players operating at regional as well as country level. Partnerships, new product launch, acquisitions, and collaborations are some of the key strategies expected to follow by the abovementioned major players during the forecast period.
By Technology Type:
- RFID (Radio-frequency Identification)
- Packaging Designs
By Usage Feature:
- Overt Features
- Covert Features
By End-use :
- Food & Beverage
- Healthcare & Pharmaceuticals
- Clothing & Apparel
- Electronics & Automotive
- Cosmetics & Personal Care
- Consumer Durables
- North America
- Latin America
- Asia Pacific
- Middle East and Africa