"Overview of Baby Care Products market"
The Baby Care Products market is pro to reach more than US$ 112.7 Bn by 2027, likely to grow with a CAGR of 7.2 % during the forecast period.
The global baby care products market is anticipated to show phenomenal growth over during the period of the research study. The major factors driving the growth of the global market include rising birth population, the introduction of organic products, rising awareness for child hygiene, and increasing per capita income in emerging economies such as India, South Korea, Japan, and China.
Rising Awareness Regarding Child Health to Drive the Growth of Global Baby Care Products Market
The major factor driving the growth of the global baby care products market is the rising awareness regarding child health management across the globe. This is the result of promotional activities conducted by NGOs and government organizations for endorsing baby care products including hair care, skincare, and other products to maintain child hygiene. In addition, the stringent government policies regarding child health in emerging economies are expected to poise a positive impact on the growth of the global market.
However, the high cost associated with the manufacturing process of these products as it requires a multi-stage quality check might hamper the growth of the global market.
Toiletries and Skin Care Segment Dominates the Global Baby Care Products Market
Based on product type, the toiletries and skincare segment is dominating the global market by holding a larger market share. This is mainly due to continuous developments in terms of performance, design, and composition, with enhanced technology. Moreover, the regional government is conducting campaigns to increase awareness regarding the necessity of maintaining child hygiene and the benefits of these products. These factors are expected to propel the growth of the segment in the coming years.
North America dominates the global market, holding Significant Market share in 2018
In terms of region, North America dominates the global market, accounting for a significant share in 2018. The U.S. is the major market for baby care products in North America. The dominance of the region can be attributed to the growing e-commerce sector and the availability of high-end products across the region. The enterprises operating in the region are highly engaged in marketing and advertising activities, aimed at gaining a competitive edge. This is expected to put a positive impact on the growth of the region in the future.
On the other hand, Asia Pacific is projected to witness the highest growth during the forecast period. This is mainly due to changing lifestyles, rapid modernization, and urbanization across the region. Moreover, increasing disposable income in developing Asian countries is likely to support the growth of the baby care products market in the Asia Pacific. The region is estimated to grow at a compound annual growth rate of 7.5 % during the forecast period.
Expansion through Innovation and Product Launches are the strategy adopted by the players present in this market
The global Baby Care Products market is fragmented with several local and global players, which makes the market highly competitive. The enterprises are focused on expanding their presence with organic methods such as product launch, partnerships, collaborations, and merger & acquisition activities. Some of the instances are stated below.
In March 2018, MomsCo, a start-up specialized in mom and baby care products announced the launch of their new product range for baby care products. The new product line includes several products containing baby creams, oil, and baby wash. The company also announced that they are planning to expand their offline presence in the future.
In May 2018, Johnson & Johnson announced the relaunch of their 124-years old baby care products range with additional features and benefits.
In September 2019, Amyris launched their first-ever clean baby skin products. The product line including oil, lotion, and shampoo was branded as Pipette. This new product line was launched with the partnership of Rosie Huntington-Whiteley.
Some of the prominent companies operating in global Baby Care Products market include Midas Foods, GK Ingredients, Archer Daniels Midland Company, Dongguan Dongmei Foods Co. Ltd., Puratos, Synova, Corbion, Heliofood, Bakels Group, Pt Gandum Mas Kencana, Nestle, Winner Group, Nisshin Seifun Group Inc., PT Sriboga Flour Mill, KCG Corporation, Limagrain, Swiss Bake Ingredients Pvt. Ltd., Trans Standard International, Lesaffre, and Oy Karl Fazer AB.
Global Baby Care Products Market by Product Type
- Hair Care
- Toiletries & Skin Care
Global Baby Care Products Market by Distribution Channel
- Specialized Stores
- Departmental Stores
Global Baby Care Products Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America