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"Global Baby Toiletries Market is anticipated to reach at US$ 92.34 Bn by 2028, growing at a CAGR Of 7.2 % during the Forecast Period"
Global Baby Toiletries market is growing at a steady pace and is estimated to gain traction in the coming years. Some of the major factors fuelling the growth of the global market include rising awareness regarding advantages associated with baby care products, R&D initiative, and rising birth rate across the globe.
Rising Birth Rate across the Globe is Fuelling the Market Growth
The common products which are used by under five-year babies include baby diapers, conditioners, wipes, shampoos, cotton buds, lotions, toothbrushes, and toothpaste. With the increasing rate of childbirth in countries like India and the U.S., the demand for baby care products is increasing significantly. In 2019, the birth rate in India was more than 15 births per thousand people in the world whereas in the United States it was 11.97 birth per thousand. Moreover, in India, rising number of working women is anticipated to poise a positive impact on market growth.
Moreover, the rising concerns regarding child hygiene are favouring the growth of the global baby toiletries market. According to a study conducted by WHO, in 2015, more than 5.5 million children death cases were registered due to diarrheal diseases among children under the age of five. One of the major causes of the infection was hygiene issues. Therefore, to minimize the number of these cases several NGOs and private companies conducted several campaigns to spreads awareness regarding chid hygiene among parents. These factors are anticipated to surge the demand for these products across the globe which is expected to eventually fuel the growth of the global baby toiletries market in the future.
Presence of Destructive Chemicals in the Manufacturing of Baby Care Products Might Hamper the Market Growth
Besides the benefits offered by baby care products, it contains some harmful chemicals which might damage the baby’s skin or cause some reactions on the body such as rashes, itchiness, and red skin. The chemical includes DEHP, DBP, BP, and other types of phthalates. This might hamper the growth of the global baby toiletries market at a minimal extent. Although, in response to the increasing demand for different regions manufacturers are engaged in development new products while eliminating the usage of these ingredients. Johnson & Johnson banned the usage of several chemicals such as 1, 4-dioxane and formaldehyde from their hair care products. Also, some of the prominent economies such as the United States have permanently restricted the usage of phthalates.
Continuous Innovations in Baby Care Products is Anticipated to Create New Opportunities for the Market Growth
With the increasing demand for these products, manufacturers are engaged in research and development activities to create advanced products. The innovations are regarding the ingredients used for manufacturing baby care products and packaging. Manufacturers are launching new products with chemical-free ingredients and innovative formats of packaging which is intended to attract new customers and strengthen their market position. This will eventually impact market growth in a positive manner. For instance, Johnson & Johnson launched a new product line of baby care products with the label of the improved formula. According to the company, they replaced the formaldehyde content with some natural ingredients. The formaldehyde can cause cancer if consumed in large amounts.
Similarly, companies are taking care of the required amount of usage of such contents which are harmful for baby skin and being used in these products. These contents include Cocamide DEA and triethanolamine.
Enterprises are focused on Product Launches and Innovations Aimed at Expand their Customer Base
In July 2018, Avon announced to expand their baby care facilities in India with the launch of the new product line. The new product line will include baby care products focused on night usage. The company also stated that the products will be commercially available across PAN India.
In May 2018, Johnson & Johnson announced that they are planning to relaunch their baby care products line, with more promotional activities intended to expand their customer base and increase their profit margin.
Some of the major companies operating in the global Baby Toiletries market include Unilever, Johnson & Johnson Consumer Inc., Dabur India Limited, Procter & Gamble, KAO Corporation, Kimberly-Clark Corporation, Unicharm, Ontex International, Beiersdorf AG, and Hengan.
Global Baby Toiletries Market by Product Type
- Hair Care Products
- Skin Care Products
- Swim pants
- Cloth diapers
- Training nappies
- Disposable diapers
- Bathing Products
Global Baby Toiletries Market by Distribution Channel
Global Baby Toiletries Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America