Impact of COVID-19 on Economy, Industry and Company :
The emergence of novel coronavirus has affected the global economy, industry dynamics and company’s top line. The entire ecosystem has to suffer the impact of this pandemic disease which would result in significant demand & supply gap, production delay and weak consumer demand of end products across industries. At Bizizz Market Research, our analyst has done extensive research across industries and identify various methodologies which would assist C-Level executive to counter this ongoing threat and make informed business decision.
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"Global Digital Marketing Software Market was valued at US$ XX Mn in 2019 and it is Expected to Reach More than US$ XX Mn by 2028, Likely to Grow with the CAGR of 14.7% During the Forecast Period."
Digital marketing is the act of endorsing and marketing products and services by leveraging online marketing tactics like search marketing, social media marketing, and email marketing
Increasing Adoption of Artificial Intelligence in Various Business Verticals is anticipated to drive the demand for Digital Marketing Software Market
The digital marketing share within the overall marketing budget of organizations and real-time marketing is on the rise, due to the rise in the significant importance of digital marketing, which increases the necessity for digital marketing software. Buyers today are more empowered than ever before and are using Omni-channels to shop for a product. During a recent study conducted by Google, it had been found that 48% of consumers start their inquiries on search engines, while 33% search brand websites, and 26% search within mobile applications. Businesses are ready and willing to interact with their customers on every digital platform with different devices, using digital marketing software, where habits are often tracked and analyzed.
By Type, Software is growing at Fastest Rate during Forecast Period
CRM plays a vital role in any business process because it holds and manages databases that are associated with customers. The CRM software tracks the customer's behavioral pattern and helps in sending personalized and automatic messages. The evolving landscape of knowledge across all business channels necessitated the usage of CRM for seamless business functionality. The CRM software also includes sales CRM which handles all the sales process ranging from sales tracking to sales forecasting; this software takes care of the entire sales process like lead generation and qualification, real-time forecasting, sales stage and probability analysis, pipeline management, thereby converting prospects into sales opportunities. Marketers are in dire need of this software, and hence will invest significantly to spice up their market revenue growth
By Deployment, Cloud Based to Grasp the Largest Share in 2019
Cloud-based deployment of DMS solutions is preferred by most of the organizations and is predicted to be the fastest growing deployment model during the forecast period. The cloud-based deployment model permits users to access the software from anywhere on any sort of device, like personal computers, laptops, smartphones, and tablets. The cloud adoption offers easy deployment, minimum cost, easy upgradeability, accessibility, and no requirement of initial capital outlay for purchasing the software. Many verticals, like healthcare and life sciences, banking, financial services, and insurance (BFSI), government, consumer goods and retail, transportation, and logistics, information technology (IT) and telecom, energy and utilities, and manufacturing are increasingly adopting cloud-based DMS solutions.
The Digital Marketing Software Market in North America Held a Significant Market Share In 2019
By geography, the Payment Gateways market is segmented into North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. APAC is predicted to possess an enormous growth potential concerning DMS adoption. Major countries during this region, like Australia, Singapore, China, Korea, Hong Kong, and India are increasingly investing in DMS. However, this region demands skilled digital marketing professionals to shut the skill gaps and adopt new digital technologies for better business operations. The expansion during this region is primarily driven by the presence of half the world’s mobile users, the highest social media users, the rising trend of the online shopping experience, and increasing internet connection and speed. All these factors are contributing to the expansion of the market in APAC.
Key industry players such as Adobe Systems Incorporated, Oracle Corporation, SAP SE, Salesforce.com, inc., IBM Corporation, Marketo, Inc, Microsoft Corporation, HubSpot Inc., SAS Institute Inc., Act-On Software, and SimplyCast, among others.
- Search Engine Software
- Content Marketing Software
- Social Media Marketing
- E-mail Marketing
- Mobile Marketing
- Marketing Automation Software
- Customer relationship management
By Organization Size
- Large Enterprises
- Small and Medium-sized Enterprises (SMEs)
By End Use
- Transportation and Logistics
- Consumer Goods and Retail
- Media and Entertainment
- Telecom and IT
- Travel and Hospitality
- North America
- Latin America
- Asia- Pacific (APAC)
- Middle East and Africa (MEA)