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"The demand for Fabric Care was valued at US$ ~90 Bn in 2019. It is projected to witness a CAGR of 5.7% during the forecast period (2020-2028)"
Fabric care market is driven by factors including rising disposable income, ease of use, aggressive advertisements by various organizations and the rising adoption & penetration of washing machines are expected to fuel the growth of the fabric care market. Furthermore, innovative ways to promote the products to connect with millions of customers worldwide and the adoption of the new marketing mix to connect directly with customers is a major factor influencing the demand for fabric care products. The packaging is of vital importance for manufacturers as it provides total security to products and organizations are developing environmental-friendly packaging for fabric care products to deliver a long shelf life and protect it from moisture. Thus, such factors are fostering the market growth of the fabric care products globally.
Increasing awareness about the benefits of using fabric care products across the globe and coupled with the usage of natural ingredients and fragrances in the development of fabric care products by manufacturers is fuelling the demand of the market.
The global Fabric Care market on the basis of product type segment is bifurcated into detergent, fabric softener, bleach and others. The geography segment is categorized into Asia-pacific, North America, Latin America, Europe, Middle East and Africa (MEA).
By Product Type, the Detergent segment is expected to dominate the market owing to adoption and penetration.
On the basis of product type, the detergents segment is projected to dominate the market and accounts for nearly 50% of the revenue share in the global fabric care market. This segment is anticipated to remain dominant throughout the forecast period.
In contrast, the fabric softeners segment is expected to grow at a significant CAGR and is trailed by the bleached segment in terms of market share. The fabric softeners segment is expected to account for 25% of the market share in 2019. In addition, the bleached segment is set to register the fastest growth with a CAGR of XX% during the forecast period. Manufacturers are continuously developing and launching new fabric care products including liquid tablet detergents, due to increasing distresses among customers about wastage of water.
By Sales Channel, E-Commerce is estimated to witness high sales in the Fabric Care Market
The increasing trend of buying goods through e-commerce websites and approval of e-commerce by industries for selling products through e-commerce has bolstered the growth of the business-to-customer model in the sector. Additionally, the buying pattern of consumers has radically changed and customers nowadays are preferred researching the products online and then make the purchasing decision for every product including fabric care products, through e-commerce.
Asia Pacific region to dominate the overall fabric care market in terms of revenue share.
Asia Pacific region dominates the fabric care market and accounts for more than 30% of market share in the global fabric care market. This is due to the rising level of income and growth in the number of the working population in the region among others. In addition, techniques adopted by manufacturers including creative advertising, development & launch of natural products among others are expected to proliferate the growth of the fabric care market in the region. The market is expected to register a CAGR of XX% during the forecast period.
On the contrary, the Asia Pacific region is trailed by North America and accounts for more than 20% of the market share. This growth can be associated with the rising sales of fabric care products in the region.
Procter & Gamble Co. Guangzhou Blue Moon Industry Co., Ltd., Lion Corporation, Unilever PLC, Guangzhou Liby Enterprise Group Co., Ltd., Henkel AG & Co. KGaA, Colgate-Palmolive Company, Amway Corporation, Fabrica de Jabon La Corona, SA de CV, Reckitt Benckiser Group PLC, Kao Corporation, RSPL Limited, Nice Group Co., Ltd., LG Household & Health Care Ltd., and Church & Dwight Co., Inc. are few of the key players in the global fabric care market.
Segmentation of Global Fabric Care Market:
Fabric Care Market by Product Type:
- Fabric softener
Fabric Care Market by Nature:
Fabric Care Market by Form:
- Dry Sheet
- Pacs & Tablets
Fabric Care Market by Sales Channel:
- Convenience Store
Fabric Care Market by Region:
- North America
- South America
- Middle East & Africa