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The Global Hand Sanitizer Market was Valued at US$ 2.5 Bn in 2019 and it is Expected to Reach More than US$ 6.07 Bn by 2028, Likely to Grow with the CAGR of 10.2 % During the Forecast Period.
Hand sanitizers are a chemical formula that is used to reduce microorganism level by killing them. The global hand sanitizer market has shown tremendous growth and projected to grow rapidly during the forecast period. Some of the factors fuelling the growth of global market include rising awareness regarding health and wellness, growing number of infectious diseases, and increasing demand for hygiene products.
Rising Awareness Regarding Hand Hygiene to Prevention from Contagious Diseases is Anticipated to Fuel the Market Growth
Hand sanitizer consists of almost 60% alcohol and other ingredients such as emulsifiers, colorants, and fragrance. The amount of alcohol used in sanitizer is the effectiveness measurement of the product.
Maintenance of hand hygiene is considered as a prominent factor to minimize the occurrences of nosocomial infections and contagious diseases. Therefore, hand hygiene plays an important role in personal care which is anticipated to surge the demand for hand sanitizers across the globe. Moreover, organisations like FDA and WHO are conducting promoting several campaigns to spread awareness regarding necessity of hand hygiene. Recent outbreak of Corona Virus in Wuhan, China is anticipated to boost the demand for hand hygiene products including hand sanitizers across the globe.
Based on product type, the gel segment led the global market by occupying maximum share in 2018
On the basis of product type, the gel segment led the global hand sanitizer market. The gel sanitizers are spread easily into skin and kill most of the germs and bacteria as it is watery and thin in formulation. Wider access and ease of availability of these products is anticipated to fuel the segment growth. Moreover, in response with huge demand from customers, manufacturers are continuously launching new products with inclusion of different flavours which is expected to attract enhance the consumer base for the segment.
Furthermore, the foam segment is projected to registers highest growth among all the forms of hand sanitizers. These products are long lasting and easily penetrate into the skin. The foam sanitizers do not need to rub and provides easy application on skin which is making it popular.
Supermarket & Hypermarket Segment is estimated to Dominate the Global Market Whereas the Online Segment is Expected to Witness Rapid Growth Throughout the Forecast Period
Based on distribution channel, the supermarket & hypermarket channels registered highest share in 2018. The growth of the segment can be credited to rising number of supermarket and hypermarkets in various regions. These stores offer the facility of screening the product before purchasing, which helps the customers to choose the right product. Also, these stores supply quick access to their offerings as compared with online channels, where the user has to wait for product delivery. This makes it preferable among large consumer base.
On the other hand, the online channels are gaining momentum across the globe. This is mainly due to significant influence of digital media and marketing. Moreover, rising internet penetration in developing countries such as Mexico, Brazil, India, and China are expected to favour the growth of online channels in coming years. Moreover, online channels are widely adopted in U.K., Germany, and U.S. for purchase of personal care products.
North America is anticipated to lead the Global Market during the Forecast Timespan
By geography, North America is anticipated to dominate the global market by holding maximum share throughout the forecast period. The U.S. population is highly concerned regarding health and hygiene maintenance. Availability of wide range of products and rising penetration of online and offline retailers are favouring the regional growth. Moreover, presence of prominent players in the region is expected to create growth opportunities for the growth of hand sanitizer in North America.
On the other hand, Asia Pacific is projected to witness rapid growth during the period of research study. The manufacturers are introducing multiple type of hygiene and personal care products focused on large consumer base in Asian countries including Japan, China, India, and Malaysia.
Key players operating in global Hand Sanitizer market include Kutol, Reckitt Benckiser Group plc, Best Sanitizers, Inc., Procter & Gamble, Chattem Inc., The Himalaya Drug Company, Vi-Jon, GOJO Industries, Inc., Unilever, and Henkel AG & Company
Global Hand Sanitizer Market by Form
Global Hand Sanitizer Market by Distribution Channel
- Drug Store
- Supermarket & Hypermarket
- Speciality Store
Global Hand Sanitizer Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America