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Global Hibiscus Flower Powder Market was Valued at US$ 113.5 Mn in 2019 and it is Expected to Reach More than US$ 210.4 Mn by 2028, Likely to Grow with the CAGR of 25.8% During the Forecast Period.
Hibiscus Powder is produced using the dried, ground sepals of the hibiscus plant. Hibiscus is trumpet-shaped fruits which grow after hibiscus flower blossom. The hibiscus powder is of deep burgundy colour. Key major factors driving the growth of global hibiscus flower power include a wide range of applications and benefits of hibiscus powder are rising awareness regarding the health benefits of hibiscus flower powder among end-users.
Rising Awareness about Health Benefits of Hibiscus Flower Powder
The demand for hibiscus flower powder has increased rapidly since the last few years. The major factor driving the growth of the global market is the health benefits associated with hibiscus flower powder. The powder is a rich source of antioxidants. The powder helps in reducing cholesterol level, body temperature, and provides relief from the sour throat. The hibiscus flower powder also contains exfoliating and anti-inflammatory. Therefore, it can be employed with several cosmetic and personal care products including creams, soaps, lotions, conditioners, and shampoos. For instance, Neemli Naturals offers saffron and hibiscus night cream which lightens the skin tone and moisturizes the skin. Moreover, the hibiscus flower powder has applications in multiple industry verticals including food and beverages, dyeing, and many others. In the food and beverage industry, power is being used to make jams, refreshing drinks, jellies, and fruit pastes. Hence, the wide application range of hibiscus flower powder is anticipated to fuel the growth of the global market throughout the forecast period.
Food & Beverages Held Key Share In the Global Market in 2019
On the basis of application, the food and beverage segment dominates the global market by holding 39.18 % share in 2019. The segment is projected to maintain its dominance throughout the forecast period. Dominance can be attributed to a wide range of applications in the food and beverage industry. The powder is used in various products such as juices, puddings, jelly, cocktails, and jams. Hibiscus flower powder is also used as a natural food colour.
North America Dominates the Global Hibiscus Flower Powder Market; However Asia Pacific Is Anticipated To Expand At a Rapid Pace
Among all the regions, North America dominates the global market by holding a major share in 2018, followed by Europe. The dominance of North America can be attributed to the rising demand for organic products from American countries including U.S., Canada.
Asia Pacific is expected to show remarkable growth over the forecast period. This is mainly due to the rising population and disposable income in the developing Asian countries such as China, India, and Japan. Also, the rising number of educated people in the region is expected to fuel the growth of Asia Pacific Hibiscus Flower Powder Market. The educated people are more aware of benefits associated with the hibiscus flower powder.
Furthermore, MEA is anticipated to show impressive growth in the coming years. Hibiscus plants are easily available in African countries such as Nigeria which influencing the manufacturers to expand their facilities in the region. This might create new opportunities for the growth of the hibiscus flower powder market in the region. Latin America is anticipated to maintain stagnant growth over the forecast period.
Expansion of Product Portfolio Is the Strategy Adopted By the Key Players
The global hibiscus flower powder is distributed with several regional and global players which increases the competition level at a higher extent. The companies are focused on expanding their product offering in order to strengthen their foothold in the global market.
For instance, in March 2017, Teapigs announced the launch of their new tea bags range branded as snooze and up-beet. The up-beet tea bags consist of hibiscus, ginger, beetroot, and many natural ingredients. This will help the company to expand their product offering and achieve a competitive edge in the global market.
In March 2017, Argo Tea announced to launch Wellness Collection, their new range of tea made of hibiscus flowers, apple, and elderberries. The product offers wellness to body and mind. The launch was intended to expand their customer base by providing health supplements to their customers.
Some of the prominent players operating in global hibiscus flower powder market include ANKLAM EXTRAKT GMBH, Valley, Nexira SAS, Herb Essential, Parchem fine & specialty chemicals, Mesmara Botanics Private Limited, Blend It Raw Apothecary, Bio Actives Japan Corporation, DEVODHYOG FOUNDATION, Matru Ayurveda, Banyan Botanicals, Martin Bauer Group, Earth Expo Company, and RANSOM NATURALS LTD.
Hibiscus Flower Powder Market by Packaging Type
- Cardboard Boxes
Hibiscus Flower Powder Market by Type
Hibiscus Flower Powder Market by Sales Channel
- Drug Stores
- Specialty Stores
- Online Retailers
Hibiscus Flower Powder Market by Application
- Food & Beverages
Hibiscus Flower Powder Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America