Impact of COVID-19 on Economy, Industry and Company :
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Mobile BI Market Is Estimated To Reach More than US$ 17.01 Bn By 2027, Likely To Grow With A CAGR Of 20.7 % During The Forecast Period
The mobile business intelligence is a system consists of both organizational and technical elements that can help presenting historical and real-time information to the users for analysis onto mobile devices like smartphones and tablets to assist the effective decision making and management supports, to increase the overall performance. The business intelligence techniques aid for dig-out, spots, and analyze the business data. Moreover, mobile apps gain advantages at the global level owing to the user-friendly interface provided by the mobile BI systems.
Integration of Iot for the Real-Time Data Is Contributing For the Success of Global Mobile BI Market
The increasing accessibility to real-time data for analyzing the customers behavior and deliver better services the mobile BI is been used and this is the factor contributing for driving the global mobile BI market. Additionally, the modern BI application enables users for managing the work and access critical data. Various sets of applications are been integrated with the business intelligence solution on the mobile platform scattered through different verticals of the industries, this gives the power for better decision making for the business. Moreover, the usage of Iot is enabling the positive growth of the market, as the IoT allows mobile devices for communicating, analyzing and sharing of data via networks, the customized price offered in the real time and also providing the location based services for the retail store is the key factor that drives the growth of mobile BI market.
The increasing in adoption to mobile enterprise application platform (MEAP) is driving the growth of Mobile BI Market
The rising in the adoption of mobile enterprise application platform (MEAP) is driving the growth of the market as it involves both the mobile client’s application and the mobile middleware server, where the middleware server helps to manage data through scalability, security, cross-platform, system integration, support, and helps to simplify the purchase decision for the users. This can help in achieving customer satisfaction an increase the profitability of the business. Also, it is the driving factor for the mobile BI market owing to the contributing for increasing in the efficiency in the operations and business processes.
Based on the application, the marketing and sales segment is expected to give the growth response owing to the rising requirements for enhanced performance for maximizing the effectiveness of the marketing campaigns. Furthermore, on the basis of the industry vertical the BFSI segment is recorded to have maximum growth during the forecast period owing to the mobile enablement of enterprise performance management process, the EPM provides the commercial bankers with the real time insights to the customer’s investments and therefore helps to deliver valuable services and analytics to the customers.
Asia Pacific is anticipated to be the Dominant Region
The Asia Pacific region is expected to have the highest growth during the forecast period in the mobile BI market owing to the enhancement in the technological adoption rate in various Asian countries that gives leverage on information-intensive technology. Additionally, mobile BI is the leading technology trend that is been adopted by many major players like AP, Microsoft, IBM, and Oracle is also the driving factor that helps to grow the region. Moreover, the growth opportunities in terms of the revenue generated and investment are expected from countries like China, India, Japan, Australia, and South Korea that contribute to drive the mobile BI market.
Some of the reputed players operating in this market include Qlik, IBM Corporation, Yellowfin International Pty Ltd, SAP SE, TIBCO Software Inc, Oracle Corporation, Information Builders, Microsoft Corporation, Tableau Software, SAS Institute, and MicroStrategy.
Most of these players have a dominant presence in North America and Europe region. Besides this, as the entry barriers low owe to low capital investment the market is highly fragmented. Developing and Under-developed countries are having less awareness concerning depression and availability of Cosmetic Ingredients facilities which results in less availability of screening facilities at these regions.
Global Mobile BI Market by Type
Global Mobile BI Market by Application
- Sales and Marketing Management
- Predictive Asset Maintenance
- Risk and Compliance Management
- Supply Chain Management and Operations
- Fraud and Security Management
Global Mobile BI Market by End-Use
- IT and Telecommunications
- Retail and Ecommerce
- Healthcare and Life Sciences
- Government and Defense
- Energy and Utilities
- Media and Entertainment
- Others (manufacturing, Education, Transportation, and Logistics)
Global Mobile BI Market by Geography
- North America
- Asia Pacific
- Latin America
- Middle East and Africa