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Global Sleep Mask Market Was Valued US$ XX Mn In 2019 And It Is Anticipated To Reach More Than US$ 25.5 Mn By 2028, With The Growth Of CAGR Of 6.2 % During The Forecast Period.
The global sleep mask market had grown exponentially recently. Growing tours and travel industry, the benefits offered by seep mask, and rising cases of sleep disorder are driving the demand for sleep masks across the globe.
Rising Cases of Sleeping Disorder is Fuelling the Demand for Sleeping Masks across the globe
The major factor driving the growth of the global market include the rising cases of sleep disorder in developed as well as developing countries. The growth of these cases is mainly due to changing climate patterns and a hectic lifestyle. The sleep mask offers sound sleep to the consumers over the night. Moreover, the growing travel and tourism industry with the development in the aviation route is estimated to favour the growth of the global market. Manufacturers are also introducing personalized masks designed for long hour travels which are expected to poise a positive impact on market growth.
Regular Sheet Mask segment held a key share in the Global Sleep Mask Market in 2019
Based on product type, the regular sheet mask segment had dominated the global market in 2019. These masks protect the eyes from all sources of light including natural light, lamp, laptop, and television and create a darker environment which in turn results in sound sleep over the night. Also, regular masks are compact and easy to carry.
Since the last few years, contoured masks are rapidly gaining popularity across the globe. The contoured masks fit to the user’s face and offer complete blackout. These products do not put pressure on eye’s and give sufficient space to eyelids and eyelashes. These all factors are anticipated to boost the demand of contoured masks in the coming years.
Aromatherapy, wrap-around, and gel masks are also estimated to gain traction over the years. Gel masks are beneficial in minimizing dark circles, puffins, and headaches. Similarly, wrap around masks are ideal for side sleepers. Furthermore, the aromatherapy masks consist of plant extracts such as lavender which fights with sleeping disorder issues and help the consumer to get sound sleep.
The Online Segment Projected to Grow at a Fastest CAGR during the Forecast Period
On the basis of the distribution channel, the online segment is estimated to witness the highest growth rate during the forecast period. The growth of the segment can be attributed to the continuous growth of the e-commerce industry across the globe. Also, the companies are focused on expanding their online distribution channels owing to the rising popularity of online shopping in developing countries.
Moreover, the offline segment is anticipated to dominate the global sleep mask market throughout the forecast period. The dominance of the region is mainly due to consumer’s preference to cosmetic retailers and offline stores. This is mainly due to the facility of quality check and visual appearance of the product before buying, unlike online shopping. This, in turn, fuelling the growth of the segment.
North America held a key share in global Sleep Mask market in 2019
In terms of region, North America dominates the global market, accounting for significant market share in 2019. The dominance can be attributed to increasing cases of the sleeping disorder including restless leg syndrome, sleep apnea, and insomnia in American countries. In 2019, almost 50 million sleep disorder cases have been registered in the U.S. Moreover, the rising adoption of prescription drugs to get sound sleep is favouring the growth of the sleep mask market in the region.
Moreover, Asia Pacific is estimated to show tremendous growth in the coming years. This is mainly due to the rising demand from the aging population in emerging economies including China, India, and Japan.
Key Players are focusing in Research and Development Activities
The global Sleep Mask market is fragmented with the presence of the number of local and global players. The enterprises are engaged in research and development activities in order to produce innovative products and achieve technical competence,
For instance, in April 2019 Fresh announced the launch of rose deep hydration sleeping mask. The new product freshens and plumps the skin by offering two layers of soothing hydration.
In January 2019, Miranda Kerr's Kora Organics announced to launch a crystal-infused overnight mask. The product is the addition in their noni glowing sleeping mask product line. The product enhances the hydration level into the skin and reduce wrinkles and fine
Some of the prominent companies operating in the global Sleep Mask market include Napiform, Dream Essentials, PrettyCare, Sleep Master, Nidra Goods, LC Industries, Inc., Bedtime Bliss, Alaska Bear, EcoTools, HappyLuxe, LumosTech, Inc., Earth Therapeutics, and Sonoma Lavender Co.
Global Sleep Mask Market by Product Type
- Wrap Around
Global Sleep Mask Market by Distribution Channel
Global Sleep Mask Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America