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Global Women Intimate Care Market was Valued at US$ XX Bn in 2019 and it is Expected to Reach More than US$ 35.8 Bn by 2028, Likely to Grow with the CAGR of 4.1% During the Forecast Period.
The global intimate care market has shown moderate growth since the last two decades. The market is estimated to show stagnant growth during the forecast period. Some of the factors fuelling the growth of the global market include rising awareness regarding the importance of maintaining genital hygiene, increasing health issues in the intimate area, and promotional activities from the private and public sectors.
Rising Awareness Regarding Genital Hygiene Among Female Population is Fuelling the Growth of Global Women Intimate Care Market
The woman population is inclining towards women's intimate care products owing to rising awareness regarding genital hygiene. The unclear intimate area can cause several diseases which might be very risky. This is resulting in the rising adoption of these products across the globe.
Moreover, a rise has been registered from sports woman which is accelerating the sales structure of these products. Some of the developing countries lack proper sanitation facilities, for which the government is taking initiatives to spread awareness in the rural areas regarding the necessity of intimate hygiene. These all factors are expected to create ample opportunities for the growth of the global woman intimate care market.
Intimate Wash Segment Dominates the Global Women Intimate Care Market
On the basis of product type, the intimate wash segment dominates the global market by holding more than 40% share in 2019. The dominance of the segment can be attributed to the rising adoption of these products in developed countries such as Germany, and U.S. These products help in minimizing vulvovaginal disorders risk and recommended by doctors. According to Chem Fatale more than 35% of American women use intimate wash. These factors are expected to create ample opportunities for the growth of the segment.
On the other hand, the intimate wipes are projected to witness fastest growth during the forecast period. The wipes are easy to use and compact in size thereby easy to carry. These products offer moist cleaning and improve the overall vaginal health. The women population in Latin America is the major consumers of intimate wipes. Moreover, rising number of working women and changing lifestyle is anticipated to favour the growth of the segment in coming years.
Offline Segment Occupies Significant Share in Global Women Intimate Care Market
By distribution channel, the offline segment held larger market share in 2019 which makes it the dominant segment. The offline segment consists of hypermarket, drugstore. Supermarket, and other retail outlets offering intimate care products. The offline distribution channel offers the facility to scan the product and determine the usage and benefits before purchasing. This is expected to increase the popularity of supermarkets and offline outlets across the globe.
On the other hand, the online segment is estimated to witness fastest growth in future. This is mainly dur to rising penetration of smartphones and e-commerce across the globe. Moreover, the online channels offer various benefits over offline channels such as hassle-free shopping, wide range of products, attractive cashback offers, and easy payment options, which is supporting the growth of the segment.
North America dominates the global market, holding Significant Market share in 2019
In terms of region, North America dominates the global market, accounting for significant market share in 2019. The dominance of the region can be attributed to rising popularity, high spending, and easy availability of products across the globe. Moreover, the rising cases of skin diseases such as odor, itching, and potential of cervical cancer due to infected intimate areas is promoting the usage of intimate care products across the region.
Conversely, Asia Pacific is estimated to witness fastest growth during the forecast period. Rising disposable income, increase in spending power in young population in emerging economies such as China and India are favouring the growth of the region. Also, manufacturers are continuously expanding their operations in these countries owing to the large customer base.
Product Launch is the Strategy Adopted by Players Present in Global Woman Intimate Care Market
The global Women Intimate Care market is fragmented with several local and global players, which makes the market highly competitive. The companies are focused on research and development activities in order to gain technical competence.
For instance, In February 2018, Mylan Pharmaceuticals Private Limited launched new woman care product designed for women athletes, new mothers, and expecting mothers. The product was branded as SAUGELLA Dermoliquido.
In April 2019, MegsMenopause announced the launch of a new range of intimate care products. The new product line is designed to tackle vagina dryness and maintain hygiene in intimate area.
Some of the prominent companies operating in global Women Intimate Care market include Honey pot, Sanofi, Sliquid, LLC, Bayer Group, SweetSpot Labs, Namyaa Skincare, Combe Incorporated, C.B. Fleet Company, Inc., Wet & Dry Personal Care (P) Ltd., and CTS Group.
Global Women Intimate Care Market by Product Type
- Intimate Wash
- Intimate Moisturizers & Creams
- Intimate Wipes
Global Women Intimate Care Market by Distribution Channel
Global Women Intimate Care Market by Region
- North America
- Asia Pacific
- Middle East & Africa
- Latin America